Creative Brief

Atavus Lions Academy trains elite young athletes in pursuit of their fitness goals. As part of its program, the organization asks its athletes to fundraise part of the tuition for the academy and wanted the process to run more efficiently. To meet the organization’s needs, we created a video that offers students at Atavus Lions Academy a way to show potential donors how important the program is for their futures. Combining interviews, music and game footage, inspiring film demonstrates the impact the academy has on these young athletes in an effort to help them more effectively fundraise the money needed for their tuition.

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