Branding

Batch Twenty-One

The Challenge

Batch Twenty-One needed branding, logo, web design and graphic design that matched its environmentally sustainable ethos and down-to-earth feel. Their specific challenge was not having a way to explain to someone, visually who they were as a brand, which was causing them to feel un-authentic. 

The Strategy

We researched their ideal target market and created user personas to refer back to throughout the branding process. This helps to align Batch Twenty-One’s brand while creating their visual identity to build a strong but simple identity complete with logo and website to establish a cohesive online and offline brand resembling the history of their main ingredient – hops. 

The Results

The owner got an overwhelmingly positive response to the brand identity, with a lot of customers feeling connected to their products and product designs. Thousands of printed labels on products have been distributed, as well as, printed advertising materials throughout the west side of The United States.

Currently

Batch Twenty-One is still alive and thriving with four new locations in Utah and hundreds of products sold in the first six months since the launch of their brand. Batch Twenty-One has been one of my longest clients with 10 different projects completed since we started working together. 

The Challenge

Batch Twenty-One needed branding, logo, web design and graphic design that matched its environmentally sustainable ethos and down-to-earth feel. Their specific challenge was not having a way to explain to someone, visually who they were as a brand, which was causing them to feel un-authentic. 

The Strategy

We researched their ideal target market and created user personas to refer back to throughout the branding process. This helps to align Batch Twenty-One’s brand while creating their visual identity to build a strong but simple identity complete with logo and website to establish a cohesive online and offline brand resembling the history of their main ingredient – hops. 

The Results

The owner got an overwhelmingly positive response to the brand identity, with a lot of customers feeling connected to their products and product designs. Thousands of printed labels on products have been distributed, as well as, printed advertising materials throughout the west side of The United States. Currently, Batch Twenty-One is still alive and thriving with four new location in Utah and hundreds of products sold in the first six months since the launch of their brand. Batch Twenty-One has been one of my longest clients with 10 different projects completed since we started working together. 

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