Design

Posca Pop

Services

Brand Design
Brand Strategy
Website Design 
Logo Design
Marketing Material
Package Design

The Challenge

Posca Pop is a local cane vinegar drink company based out of Salt Lake City, Utah. The organization sells its products mostly to local grocery stores and bars. Posca may no longer be a common household beverage. But as Posca Pop looks to make it one, it can harken back to the drink’s storied history in ancient Rome, when soldiers consumed the refreshment to stay hydrated during wartime. 

The Strategy

To develop Posca Pop’s brand, we looked to target Salt Lake City’s health-conscious consumers through a balanced juxtaposition of a modern identity with an old history. For the label, we employed a mix of high contrast blacks and whites with gold foil, delivering a distinct brand image with each drink flavor. On Posca Pop’s print advertisements, we played off a sense of the product’s history, balancing ancient Roman visuals with a modern feel. The copy merges the two identities, marketing the drink as “Timelessly Refreshing” and offering consumers the chance to “Pop the Top & Sip History.” 

The Results

Overall, the client was thrilled with the outcome, and only minimal revisions were needed to achieve the final product. Our final design concept blended the drink’s history with Posca Pops’ brand and its target consumers — providing the brand with a threefold competitive advantage among other cane sugar drinks. Ultimately, offering the organization’s health-conscious consumers something timeless and with a strong visual identity will ensure Posca Pop is the drink they’ll choose among the noise.

The Challenge

Posca Pop is a local cane vinegar drink company based out of Salt Lake City, Utah. The organization sells its products mostly to local grocery stores and bars. Posca may no longer be a common household beverage. But as Posca Pop looks to make it one, it can harken back to the drink’s storied history in ancient Rome, when soldiers consumed the refreshment to stay hydrated during wartime. 

The Strategy

To develop Posca Pop’s brand, we looked to target Salt Lake City’s health-conscious consumers through a balanced juxtaposition of a modern identity with an old history. For the label, we employed a mix of high contrast blacks and whites with gold foil, delivering a distinct brand image with each drink flavor. On Posca Pop’s print advertisements, we played off a sense of the product’s history, balancing ancient Roman visuals with a modern feel. The copy merges the two identities, marketing the drink as “Timelessly Refreshing” and offering consumers the chance to “Pop the Top & Sip History.” 

The Results

Overall, the client was thrilled with the outcome, and only minimal revisions were needed to achieve the final product. Our final design concept blended the drink’s history with Posca Pops’ brand and its target consumers — providing the brand with a threefold competitive advantage among other cane sugar drinks. Ultimately, offering the organization’s health-conscious consumers something timeless and with a strong visual identity will ensure Posca Pop is the drink they’ll choose among the noise.

Posca Pop, Cane Sugar, Cane Vinegar, Product Label, Graphic Design, JRC, Jesse Cervantes, Ginger

The Forum Print Design

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