Website Design & Development
Strike for success with fierce determination
Venom Coffee was founded with an optimistic spirit and a simple belief: a good cup of high-quality coffee has the potency to bring people together and power the growth and transformation each day has to offer.
This is a quick overview on the challenge, strategy, process and impact of web design and development for Venom Coffee.
The challenges Venom Coffee faces were authenticity and budget. Their most significant pain point was sending customers to their website, knowing that it wasn’t on par with their brand standards. We created more than just a website, but a brand that effectively told Venom Coffee’s story and improved the buying process for customers.
The challenge Venom Coffee was facing was not feeling legitimate when it came to their brand and website.
Getting clear with Venom’s brand story, researching their target audience and finding a way for Venom to stand out in a crowded marketplace.
We started with understanding the needs of the owner and the needs of the user, and combining them to make a highly attractive product that fit both needs.
The strategy wasn’t to dive into creating the brand, but merging what the current customer liked about Venom Coffee and the story behind why Venom Coffee was born. Working closely with the CEO we developed a sitemap and wireframe that worked with their goals and budget. We focused on creating a highly visual landing page with animation, which is where the bulk of the budget went. After, we generated additional pages to give more information on the business, for anyone interested.
We started the process with a discovery session to understand the customers branding, target audience and business goals. Through this process, we discovered the biggest issue the owner was facing was not feeling authentic when she would send people to her website to purchase her coffee. Our goal was to make her small businesss appear to be a big contender in the coffee market place.
The website was the main focus point of the project. The main goal was to cut the customer buying journey by 80% or more. We built a custom product purchase link right on the home page. The customer is able to purchase the product right on the home screen, or look into each coffee to find more information. Also, the website showcases the companies history and the journey the owner took to build and develop their business.
A word from our friends at Venom Coffee
“Jesse is the brain behind branding. So helpful in getting creative juices flowing. The execution of my Website was flawless and timely! Excited to continue to work with Recapture Media to continue to grow my brand with knowledge and expertise in target marketing and design! Thank you a million times!”
– Charity Hill Owner, Venom Coffee
The client was delighted with the outcome of the brand, and it aligned with her goals for the company. Currently, authenticity is no longer a problem, and Venom Coffee is becoming a distinguished company in the coffee market.