Posca Pop is a local cane vinegar drink company based out of Salt Lake City, Utah. The organization sells its products mostly to local grocery stores and bars. To develop Posca Pop’s brand, we looked to target Salt Lake City’s health-conscious consumers through a balanced juxtaposition of a modern identity with an old history. For the label, we employed a mix of high contrast blacks and whites with gold foil, delivering a distinct brand image with each drink flavor.
The Forum is Westminster College’s independent student-run news organization, which provides print, photojournalism, video and podcast news content to its students, alumni, faculty and the Sugar House community. The organization looks to provide quality news coverage and commentary in an unbiased, consistent, truthful and thorough manner across its various platforms.
The sports supplement market is saturated with noise — but Goat Wild is different, because it specifically targets the action sports community. In order to connect to this population of enthusiastic actives, Goat Wild needs a responsive website that fits fitness with functionality.